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Global Corporate Identity 2 is the follow-up to the very successful Global Corporate Identity. In 2003, recognizing a need for awareness of global trends in branding and design, David E. Carter created a new resource to showcase the finest examples of corporate identity from around the world. The book he created, the first volume of Global Corporate Identity, quickly became a must-have reference for businesspersons everywhere.
Now, in this next volume, Carter showcases the past year's best corporate design in the categories of logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures. Examples featured draw from firms around the world - about 70% from outside the United States - all of which show an awareness to the specific challenges of business design in a multinational community.
Now, in this next volume, Carter showcases the past year's best corporate design in the categories of logos, letterheads, package design, complete identity programs, corporate identity manuals, signage & environmental graphics, and corporate brochures. Examples featured draw from firms around the world - about 70% from outside the United States - all of which show an awareness to the specific challenges of business design in a multinational community.
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