American Enterprise ─ A History of Business in America
- ISBN13:9781588344960
- 出版社:Random House Inc
- 作者:Andy Serwer (EDT); David K. Allison (INT); Peter Liebhold (CON); Nancy Davis (CON)
- 裝訂/頁數:精裝/256頁
- 規格:30.5cm*25.4cm*2.5cm (高/寬/厚)
- 出版日:2015/04/21
商品簡介
This powerful book explores the perspectives of both producers and consumers and illustrates the complex interplay between these two groups throughout history. It does so through four major eras: Merchant (1770s - 1850s), Corporate (1860s - 1930s), Consumer (1940s - 1970s), and Global (1980s - 2010s). The goods, machinery, advertisements, and business leaders of each era are brought to life with objects from the Smithsonian's unparalleled collections and explanations by the exhibition's curators. Each era concludes with two essays by famous and influential business leaders who play off the history to pose provocative questions about the state of contemporary American business and society. American Enterprise provides an understanding of the nation's business heritage and corresponding social effects that is fundamental to the lives of the American people, the history of the United States, and the nation's role in global affairs.
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