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The Innovator's Method ─ Bringing the Lean Start-up into Your Organization
- ISBN13：9781625271464
- 出版社：Harvard Business School Press
- 作者：Nathan Furr; Jeff Dyer; Clayton M. Christensen (FRW)
- 裝訂／頁數：精裝／256頁
- 規格：23.5cm*15.2cm*2.5cm (高/寬/厚)
- 出版日：2014/09/09
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"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark,and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"--
作者簡介
Nathan Furr is a professor of entrepreneurship at Brigham Young University?s Marriott School of Business, and has worked previously as a management consultant, venture capitalist and entrepreneur.
Jeff Dyer is the Horace Beesley Professor of Strategy at Brigham Young University’s Marriott School of Business. He is the author of several academic and popular books and articles, and is the lead author of The Innovator’s DNA.
Jeff Dyer is the Horace Beesley Professor of Strategy at Brigham Young University’s Marriott School of Business. He is the author of several academic and popular books and articles, and is the lead author of The Innovator’s DNA.
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