Live Your Passion ― Building a Watch Manufacturer: FrTdTrique Constant Sa, Alpina, Demonaco
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The motto of watch manufacturer Frederique Constant is “Live your passion.” Their shared passion for watches is what drives Peter and Aletta Stas, CEO and COO. In this book, Peter and Aletta present the idea that passion is not a product of an exciting moment--it is the product of an long-standing internal drive. The idea for the book was developed at a seminar that the two attended in Amsterdam on the “Rockefeller Habits.” The book’s original purpose was to serve as a publicity and information guide on the history and passion behind Frederique Constant. The book opens with a chapter on “accessible luxury,” which was one of the founding principles of the manufacturer, and moves on to chapters on each of the company’s core values. Combining interviews with raw information and stunning photos, the book presents the ideas and design processes behind the watch empire. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
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