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This reference covers managerial challenges associated with ocean cruises. Contributors are professionals and academics in hospitality management and tourism. The book is organized in six sections, from macro level issues in the cruise industry, such as regulatory frameworks and market demand, through the micro level of operations onboard cruise ships, such as hotel and food and beverage operations, marine operations, and safety and security. The section on corporate management covers aspects such as purchasing, logistics, and human resources. Chapters on marketing deal with marketing communications and cruise packages. The section on product management addresses product development, itinerary planning, and shore-side activities. The final chapter reflects on the future of the industry. Vogel is affiliated with Bremerhaven University of Applied Sciences. The book is distributed in the US by Stylus Publishing. Annotation Ac2012 Book News, Inc., Portland, OR (booknews.com)
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