Business Storytelling For Dummies
- 系列名：For Dummies (Business & Personal Finance)
- ISBN13：9781118661215
- 出版社：John Wiley & Sons Inc
- 作者：Dietz
- 裝訂／頁數：平裝／384頁
- 規格：22.9cm*17.8cm*2.5cm (高/寬/厚)
- 出版日：2013/11/22
商品簡介
An effective communication tool for ages, storytelling has come of age in the business world. Storytelling and business narratives have proven to be an effective communication strategy, and Business Storytelling For Dummies helps you to accurately translate data, facts, and figures into rich, captivating messages tailored to any situation or audience.
Savvy business leaders at all levels can harness the power of a good story to influence and motivate employees and effectively convey messages to buyers and investors. Stories tap into the imagination and translate sterile facts and stagnant case studies into exciting concepts listeners can identify with. Using business narrative also helps you as a presenter to speak from the heart, encourage innovation and get new strategies and products launched. Business Storytelling For Dummies empowers you to use storytelling techniques to connect with your audience and drive your business to new heights.
- Couples expert advice with real-world examples
- Includes proven case studies, scripts, and templates
- Enables you to communicate in business more effectively
Storytelling can enrich the presentations of the world's best speakers. Business Storytelling For Dummies is a valuable tool for speechwriters and speech givers who are looking to become more confident in front of an audience.
作者簡介
Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development. Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.
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