國際商務禮儀（簡體書）

《全國應用型本科商務英語系列規劃教材:國際商務禮儀》由對外經濟貿易大學出版社出版。

Part A商務禮儀基礎篇
Unit One Posture Etiquette（儀態禮儀）
Unit Two Dressing Etiquette（著裝禮儀）
Unit Three Makeup Etiquette（化妝禮儀）
Unit Four Meeting and Greeting Etiquette（會面禮儀）
Unit Five Handshaking or Kissing Etiquette（握手或親吻禮儀）
Unit Six Business Card Etiquette（名片發送禮儀）
Unit Seven Conversation Etiquette（談吐禮儀）
Unit Eight Reception and Entertaining Etiquette（接待禮儀）
Unit Nine Dining Etiquette（用餐禮儀）
Unit Ten Farewell Etiquette（道別禮儀）
Part B商務禮儀社交篇
Unit Eleven Information Asking Etiquette（詢問禮儀）
Unit Twelve Communications Etiquette（溝通禮儀）
Unit Thirteen Job-hunting Etiquette（求職禮儀）
Unit Fourteen Interview Etiquette（面試禮儀）
Unit Fifteen Visiting Etiquette（拜訪禮儀）
Unit Sixteen Appointment Etiquette（邀約禮儀）
Unit Seventeen Festival and Holiday Etiquette（假日禮儀）
Unit Eighteen Gift Giving and Receiving Etiquette（送禮與受禮禮儀）
Unit Nineteen Accepting and Declining Etiquette（接受與婉拒禮儀）
UnitTwenty Netiquette（網絡禮儀）
Part C商務禮儀應用篇
Unit Twenty-One Business Trip Etiquette（商務旅行禮儀）
Unit Twenty-Two Trade Show Etiquette（會展禮儀）
Unit Twenty-Three Sales Promotion Etiquette（推銷禮儀）
Unit Twenty-Four Negotiation Etiquette（談判禮儀）
Unit Twenty-Five Business Meeting Etiquette（商務會議禮儀）
Unit Twenty-Six Ceremony Etiquette（儀式禮儀）
Unit Twenty-Seven Service Etiquette（服務禮儀）
Unit Twenty-Eight Etiquette for Complaints（投訴禮儀）
Unit Twenty-Nine Intercultural Etiquette（跨文化禮儀）
Unit Thirty Etiquette Taboos（禮儀禁忌）
References

1.Preparations
Never leave your office without a case filled with ten or twenty of your own business cards.Do not stuff them in your pocket, purse, or brief case, since loose business cards can get damaged.Buy a nice and simple case to hold your business cards and the cards you receive from others.
2.Right Protocol
In many cases, you can ask for a card from someone you just met.Usually they will offer you theirs as well.lfthey do not offertheirs,you should not always ask.If theyoutrankl your business status, wait for them to offer their business cards to you.lf their level of title is the same or lower than yours, use your own discretion2 in the situation.The only exception for this protocol is whenever you are at a networking function; it is expected that you will exchange cards with everyone you meet.
3.Only One Card
It is important to keep the exchange personal by only giving and receiving one business card.If you give one person multiple cards, you are presuming that they will pass it on.For your first meeting, it is best to stick with the one-on-one interaction.
4.Respect
When you hand yourcard to someoneorwhen someone gives you their card,handle the cards with care.Hold the edges of the card with the front facing up.When you are given a card,look it over and read it.Take some time and make a remark aboutthe design or logo.After you read the card, carefully place it in your card case.Thank the other person for their card.
When exchanging business cards, details are important.Not only are you making a professionalimpression when you use good etiquette,you also prevent offending a new contact.In some countries, business cards are thought to be an extension of the giver.lf you treat all business card exchanges as such, you will be sure to make every first meeting positive.