Likeable Business―Why Today's Consumers Demand More and How Leaders Can Deliver

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail.



Dave Kerpen knows how important it is for a business to be liked'by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you'll get when you gain the trust of your customers and stakeholders. In today's social media world, it literally pays to be likeable.



Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:
LISTENING'to customers, colleagues, shareholders'and competitors
AUTHENTICITY'because today's savvy customer always knows when you're faking it
TRANSPARENCY'honesty builds trust, and any deviation can destroy your reputation
ADAPTABILITY'managing change and finding new opportunities is critical to success today
SIMPLICITY'in design, in form, and in function
GRATEFULNESS'every 'thank you' is appreciated . . . and generates surprising returns!


Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable'which in turn creates a more likeable customer experience.



The blueprint for everlasting business likeability is in your hands. Apply Kerpen's basic principles day in and day out, and profits and growth are sure to follow.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and a frequent keynote speaker. Likeable was named one of the best places to work in New York City by Crain's in 2012.
Theresa Braun is a marketing executive at Likeable.