90折
Likeable Business ─ Why Today's Consumers Demand More and How Leaders Can Deliver
- ISBN13：9780071800471
- 出版社：Mcgraw-Hill; Inc.
- 作者：Dave Kerpen
- 裝訂／頁數：平裝／256頁
- 規格：23.5cm*15.9cm*1.3cm (高/寬/厚)
- 出版日：2012/11/02
定 價：NT$ 980 元
優惠價：90 折 882 元
庫存：1
可得紅利積點：26 點
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作者簡介
商品簡介
Dave Kerpen's follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue
Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity'and how they benefit business goals.
Kerpen's first book, Likeable Social Media, was a New York Times and USA Today bestseller
Each chapter features stories from business leaders that personify Kerpen's philosophy and explains how they do it; they include Alan Mulally, Warren Buffet, Mark Zuckerberg, Marla Gottschalk, and Tony Hsieh
Kerpen has been featured on CNBC's On the Money, ABC World News Tonight, CBS Early Show, BBC News, and in The New York Times
The author's company Likeable Media was named one of America's Fastest Growing Companies by Inc; it serves such clients as Neutrogena, Pampered Chef, Things Remembered, Verizon, and Logitech
Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity'and how they benefit business goals.
Kerpen's first book, Likeable Social Media, was a New York Times and USA Today bestseller
Each chapter features stories from business leaders that personify Kerpen's philosophy and explains how they do it; they include Alan Mulally, Warren Buffet, Mark Zuckerberg, Marla Gottschalk, and Tony Hsieh
Kerpen has been featured on CNBC's On the Money, ABC World News Tonight, CBS Early Show, BBC News, and in The New York Times
The author's company Likeable Media was named one of America's Fastest Growing Companies by Inc; it serves such clients as Neutrogena, Pampered Chef, Things Remembered, Verizon, and Logitech
作者簡介
Dave Kerpen (New York, NY) is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.
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