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Public relations consultants Dittmer and McFarland (both journalism, Indiana U.) warn readers not to try to swallow all 151 at once, but to nibble here and there, now and then. Pick out particularly helpful ones to go back to often, they suggest, but also reread the whole book every 90 days or so. Among the ideas are envisioning what you want from your relationships, do not be a cynic, pat others on the back, and start from a point of commonality. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
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Robert E. Dittmer, APR, has spent 30 years in business and government service where he has seen almost every kind of time waster you can imagine. He has served as a Director of Media Relations for NATO and the U.S. Army and has owned and operated public relations agencies for more than 15 years, and has special expertise in emergency and crisis communication planning and execution. He currently is an accredited public relations consultant and faculty member with the Indiana University School of Journalism. He and his wife Sue live in Indianapolis, Indiana.
Stephanie McFarland is an 18-year veteran of the public relations profession. She has been a supervisor at Fortune 500 corporations, non-profit organizations, and government agencies. McFarland has won numerous awards for her project and operational management skills. She is an accredited public relations professional and faculty member with the Indiana University School of Journalism in Indianapolis.
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