NO LIE-2 TRUTH IS THE ULTIMATE SALES TOOL

A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales"No Lie--Truth Is the Ultimate Sales Tool "introduces salespeople to a powerful new approach to winning customers' trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service's negatives into positive selling points, or even bragging points.

Using fascinating and instructive real-world examples, he describes six proven strategies that let readers: Win customer trust, instantly, by telling the whole truth about a product Use that trust to transform a negative into a powerful selling point Compare a product's shortcomings with a competitor's advantages and come out on top Convince potential customers that a product's negatives translate into greater success and satisfaction

Barry Maher is an unforgettable speaker and a cutting edge sales consultant whose results show up at the bottom line. His client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He's been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal.