Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition
- ISBN13：9781601630735
- 出版社：Career Pr Inc
- 作者：Lauron Sonnier
- 裝訂：平裝
- 出版日：2009/07/20
定 價：NT$ 663 元
無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：19 點
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商品簡介
Turn Yourself and Your Business Into a Marketing Machine!
To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.
Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.
Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
Think, act, and communicate like a mar-keting pro.
Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
Stand out in a cluttered and overcrowded marketplace.
“Stir the pot” to build and maintain marketing momentum.
Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.
To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.
Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.
Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
作者簡介
Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences worldwide. She has spent 20 years in the marketing trenches as a marketing director, advisor, and business owner.
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