滿額折
Social Media Marketing ─ Strategies for Engaging in Facebook, Twitter & Other Social Media
- ISBN13：9780789742841
- 出版社：Que Pub
- 作者：Liana Evans
- 裝訂／頁數：平裝／342頁
- 規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
- 版次：1
- 出版日：2010/06/18
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Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers---and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media---in any company, in any industry. You'll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today's hottest new social media sites and platforms!
作者簡介
Liana "Li" Evans has been active full-time in search marketing and social media since 1999. She is Director of Social Media for Serengeti Communications, a Washington DC-based Online Marketing Consulting firm.
Evans led SEO strategy for an Internet Retailer 500 company and was SEO and Social Media Architect for a Fortune 400 enterprise's multimillion page entertainment website.
She speaks and leads workshops on social media and SEO at Search Engine Strategies and other leading industry conferences.
Evans led SEO strategy for an Internet Retailer 500 company and was SEO and Social Media Architect for a Fortune 400 enterprise's multimillion page entertainment website.
She speaks and leads workshops on social media and SEO at Search Engine Strategies and other leading industry conferences.
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