90折
Health Services Marketing: A Practitioner's Guide
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：NT$ 3000 元優惠價
：90 折 2700 元
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商品簡介
Thomas details marketing activities and techniques for health care practitioners and administrators in for-profit and non-profit organizations. He presents basic concepts of marketing and ways to implement a marketing initiative, including the process, research, planning, healthcare products and customers, positioning and strategy development, financial aspects, choosing among promotional options, social marketing, new approaches, and measuring effectiveness. He does not cover theories or history in depth. Checklists, forms, questionnaires, and other materials are provided. Annotation c2008 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Richard K. Thomas is Vice President of the Health Management Associates, Memphis, TN. He is also Associate Professor at the University of Tennessee Health Science Center. Thomas has authored a recent academic treatment of marketing and healthcare: Marketing Health Services (2004, Health Administration Press). He is also author of Health Communication and several other books on health administration published by Springer.
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