滿額折
Competitiveness of Firms in China
- ISBN13：9780230222465
- 出版社：Palgrave Macmillan
- 作者：Richard Li-Hua
- 裝訂：精裝
- 出版日：2014/06/01
定 價：NT$ 4950 元
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Competitiveness of Chinese Firms seeks to provide answers to important and urgent questions such as what exactly underpins competitiveness in the 21st century, and how Chinese firms could squeeze themselves into the ranks of top firms in the world within a short period of time. The book aims to explore and answer these questions by drawing upon over 30 years of observation and research on key Chinese companies, including Geely, Lenovo, Haier, Huawei and TCL. In particular, this book looks at how competitive advantage can be delivered through strategic management of technology and innovation, and focuses on the in-depth analyses of intangible resources, such as leadership, vision and strategy, knowledge creation, technology strategy, entrepreneurship and innovation.
作者簡介
Richard Li-Hua is a world leading expert on innovation management and technology strategy, and is an internationally recognized authority on international technology transfer as well as Chinese business and management. He is a frequent speaker at international conferences and was an invited senior expert of science and technology by EU and MOST of PRC in 2010. He has consulted for international business, global higher education and government agencies. He has been President of China Association for Management of Technology since 2006.
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