Common Sense On Mutual Funds, Fully Updated 10Th Anniversary Edition

John C. Bogle shares his extensive insights on investing in mutual funds
Since the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated Second Edition, Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.
Written in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way, Bogle shows you how simplicity and common sense invariably trump costly complexity, and how a low cost, broadly diversified portfolio is virtually assured of outperforming the vast majority of Wall Street professionals over the long-term.
Written by respected mutual fund industry legend John C. Bogle
Discusses the timeless fundamentals of investing that apply in any type of market
Reflects on the structural and regulatory changes in the mutual fund industry
Other titles by Bogle: The Little Book of Common Sense Investing and Enough.
Securing your financial future has never seemed more difficult, but you'll be a better investor for having read the Second Edition of Common Sense on Mutual Funds.

John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Bogle is also the author of Enough. and The Little Book of Common Sense Investing, both published by Wiley.

Foreword for the 10th Anniversary Edition.
Foreword for the Original Edition.
Preface to the 10th Anniversary Edition.
Preface to the Original Edition.
Acknowledgments for the 10th Anniversary Edition.
Acknowledgments for the Original Edition.
About the Author.
PART I: On Investment Strategy.
Chapter 1 On Long-Term Investing.
Chance and the Garden.
Chapter 2 On the Nature of Returns.
Occam's Razor.
Chapter 3 On Asset Allocation.
The Riddle of Performance Attribution.
Chapter 4 On Simplicity.
How to Come Down to Where You Ought to Be.
PART II: On Investment Choices.
Chapter 5 On Indexing.
The Triumph of Experience over Hope.
Chapter 6 On Equity Styles.
Tick-Tack-Toe.
Chapter 7 On Bonds.
Treadmill to Oblivion?
Chapter 8 On Global Investing.
Acres of Diamonds.
Chapter 9 On Selecting Superior Funds.
The Search for the Holy Grail.
PART III: On Investment Performance.
Chapter 10 On Reversion to the Mean.
Sir Isaac Newton's Revenge on Wall Street.
Chapter 11 On Investment Relativism.
Happiness or Misery?
Chapter 12 On Asset Size.
Nothing Fails Like Success.
Chapter 13 On Taxes.
The Message of the Parallax.
Chapter 14 On Time.
The Fourth Dimension—Magic or Tyranny?
PART IV: On Fund Management.
Chapter 15 On Principles.
Important Principles Must Be Inflexible.
Chapter 16 On Marketing.
The Message Is the Medium.
Chapter 17 On Technology.
To What Avail?
Chapter 18 On Directors.
Serving Two Masters.
Chapter 19 On Structure.
The Strategic Imperative.
PART V: On Spirit.
Chapter 20 On Entrepreneurship.
The Joy of Creating.
Chapter 21 On Leadership.
A Sense of Purpose.
Chapter 22 On Human Beings.
Clients and Crew.
Afterword.
Appendix I Some Thoughts about the Current Stock Market as 2010 Begins.
Appendix II Some Thoughts about the Current Stock Market as 1999 Begins.
Notes.
Index.