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作為經管專業英語，本書未以相關科目的專業知識為主要內容，一方面是考慮到經管類課程的專業英語對具有相關專業知識的學生來說較易理解，學起來也比較枯燥乏味，而且與其相關的原版書籍大多都有中譯本。同時，對于考研應試、就業面試以及對學位論文的寫作和就業后的實際工作幫助不大。另一方面是由于信息交流及檢索的不暢通，學生對于相關專業的最新的原版報刊、學術論文及時尚英語接觸得相對較少，其語言也相對較難理解，加之學生的英語實際應用（說寫）能力大多較弱，因此，對最新的專業報道和經典的專業內容有所需求。
這是一本經濟管理的專業英語教程。本書在選材時從考研、撰寫論文、實際工作這三方面進行考慮，既要有實用性、新穎性、學術性，又要兼顧趣味性、知識性和題材的多樣性，更重要的是所選材料的內容應與經管學科相關。除個別文章外，本書的全部文章幾乎均出自2005和2006年的國外專業出版物，希望為研究生入學考試、就業面試及工作需要奠定良好的語言基礎及必要的知識儲備，并且可以通過領略國際級經管大師經典文獻借鑒英語經管類學術期刊的學術論文，了解學術論文的基本結構與思路。
這是一本經濟管理的專業英語教程。本書在選材時從考研、撰寫論文、實際工作這三方面進行考慮，既要有實用性、新穎性、學術性，又要兼顧趣味性、知識性和題材的多樣性，更重要的是所選材料的內容應與經管學科相關。除個別文章外，本書的全部文章幾乎均出自2005和2006年的國外專業出版物，希望為研究生入學考試、就業面試及工作需要奠定良好的語言基礎及必要的知識儲備，并且可以通過領略國際級經管大師經典文獻借鑒英語經管類學術期刊的學術論文，了解學術論文的基本結構與思路。
目次
1.Who’s Afraid of the Big, Bad Blog ?
2.The Prescription for Efficient
3.A Healthy Way of Thinking
4.Green Youth and Academic Colours
5.All in a Day’s Interview
6.The Next Generation of MBAs
7.Ainu, Shop
8.An Internet Entrepreneur’s Dotty Idea Pays Off
9.Outlook: Time to Undo the Merger?
10.The Blue-Colhr CEO
11.The Coming Drug Bust?
12.The Seats of Power
13.Let’s Make a Deal
14.Digital Hygicnc for the Holidays
15.Coming to America
16.Be Aware of the Fraudster’s Trade
17.World Executive Summmy--What Could Derail the Current Expansion?
18.Will Germany’s New Government Make a Difference for Its Economy?
19.Brown to Seek f lbn Windfall from Banks
20.Inequality Could Threaten Rising Prosperity
21.Economic Outlook: Polls Apart, Germany Is on Top
22.Reuben Brothers Keep Their Feet on the Grotmd
23.Destruction That Is Creating a Better America
24.An Interview with N.Gregory Mankiw
25.Parent-onomics 101
26.The Reality of Markets
27.Why Is Economics So Boring?
28.The Price Is Right
29.The Thing Itself
30.Peter Drucker’s Legacy
31.Custamers, Employees Come First for Many Female Executives
32.Global Poverty Needs a Global Answer
33.Finding Better Solutions Faster
34.Presentation Skills
35.The Key to Perfect Presentations
36.Problem Solving
37.Are You Creative?
38.Ten Ways to Watch Your Financial Weight
39.An Interview with Andrew Campbell
40.Enging Leadership
41.The Changing Face of the Chinese Executive
42.’he Strategic Conundrum
43.Cross-border Negotiation: the Most Important Business Skill You Can Possess (226)
44.The Adaptivc Corporation
45.A Delicate Balance between Risk and Reward
46.Mastering Uncertainty
47.Knowledge Is Today’s Capital: an Interview with Thomas A.Stewart
48.An Interview with C.K.Prahalad
49.Co-creating Unique Value with Customers
50.Stretching Strategic Thinking
2.The Prescription for Efficient
3.A Healthy Way of Thinking
4.Green Youth and Academic Colours
5.All in a Day’s Interview
6.The Next Generation of MBAs
7.Ainu, Shop
8.An Internet Entrepreneur’s Dotty Idea Pays Off
9.Outlook: Time to Undo the Merger?
10.The Blue-Colhr CEO
11.The Coming Drug Bust?
12.The Seats of Power
13.Let’s Make a Deal
14.Digital Hygicnc for the Holidays
15.Coming to America
16.Be Aware of the Fraudster’s Trade
17.World Executive Summmy--What Could Derail the Current Expansion?
18.Will Germany’s New Government Make a Difference for Its Economy?
19.Brown to Seek f lbn Windfall from Banks
20.Inequality Could Threaten Rising Prosperity
21.Economic Outlook: Polls Apart, Germany Is on Top
22.Reuben Brothers Keep Their Feet on the Grotmd
23.Destruction That Is Creating a Better America
24.An Interview with N.Gregory Mankiw
25.Parent-onomics 101
26.The Reality of Markets
27.Why Is Economics So Boring?
28.The Price Is Right
29.The Thing Itself
30.Peter Drucker’s Legacy
31.Custamers, Employees Come First for Many Female Executives
32.Global Poverty Needs a Global Answer
33.Finding Better Solutions Faster
34.Presentation Skills
35.The Key to Perfect Presentations
36.Problem Solving
37.Are You Creative?
38.Ten Ways to Watch Your Financial Weight
39.An Interview with Andrew Campbell
40.Enging Leadership
41.The Changing Face of the Chinese Executive
42.’he Strategic Conundrum
43.Cross-border Negotiation: the Most Important Business Skill You Can Possess (226)
44.The Adaptivc Corporation
45.A Delicate Balance between Risk and Reward
46.Mastering Uncertainty
47.Knowledge Is Today’s Capital: an Interview with Thomas A.Stewart
48.An Interview with C.K.Prahalad
49.Co-creating Unique Value with Customers
50.Stretching Strategic Thinking
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