＃誰說創業只有一種？除了賈伯斯、馬斯克，就沒有其他創業故事值得聽了嗎？＃「寫作的收入極不穩定，作品暢銷的機會微乎其微，金錢回報普普通通，工作本身有時令人痛苦萬分。但到頭來，不論是好是壞，一切全歸我所有。」這是作者自身的「創業」「初心」。紐約近郊的洛克威海灘，有一批2018之後新開的公司。其中有餐廳、酒吧、微型啤酒廠、衝浪用品店、服飾店，其中還夾雜美甲沙龍、支票兌現站、保釋代理人辦事處，以及各種小型公司。它們勾勒出紐約市曼哈頓外的另一種創業風貌：這些人無意打造巨型企業、也沒有要改變世界或顛覆產業。他們大多並不富有，成就也不以事業的成長或規模來衡量。其實，這群創業家選在這裡開業，是因為如此一來便能以這片海灘為中心打造自己的生活。可以說他們就是一群追求的是一種「理想的生活方式」。曾幾何時，我們對於「創業」的想像已經全然侷限在矽谷新創公司神話。創業的目標、精神、成功的判定與否都變得狹隘無比。好像你沒有成為下一個賈伯斯、馬斯克，你就沒什麼資格說自己創了業。這樣的人不如乖乖去職場，當個一般上班族，句號。從創業者的「初心」來看，難道是要如同標準創業教科書一樣，一定要充滿算計、想賺錢才會產生「成功」企業嗎？本書以大量從矽谷到各種創業聚落、各種階級種族背景的訪談為基礎，以精彩故事而非說教的方式展現創業的多樣性，期盼各種不同目的的出發點能激起更多事業的想像力，而非只有矽谷唯一的樣板說法。作者大衛．賽克斯（David Sax）以極俱說服力的書寫、質疑各種「理所當然」的觀念聞名。前作《老派科技的逆襲》（The Revenge of Analog）在全世界（特別是南韓）都極為轟動。台灣雖被認為是一個充滿創業家精神的地方，但「創業」這件事的想像仍有高低之分，追逐成功商業模式的人，就會被重視；追求自己生活方式的人，就會被輕忽略過。希望這本討論創業「初心」的書，能讓更多有趣的創業想法、作法都各自有開花的機會與空間。
A funny thing has happened on our way to the digital utopia: we find ourselves increasingly missing reality.In this spirited book, David Sax has found story after story of entrepreneurs, artisans, and
One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech
The beloved author of The Revenge of Analog lays out a case for a human future--not the false technological utopia we've been living.For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have whatever we desire brought to our door with the flick of a finger. Instant communication would bring us together. Technological convenience would give us more time to focus on what really mattered.When the pandemic hit, that future transformed into the present, almost overnight. And the reviews aren't great. It turns out that leaving the house is underrated, instant communication spreads anger better than joy, and convenience takes away time rather than giving it to us. Oops.But as David Sax argues in this insightful book, we've also had our eyes opened. There is nothing about the future that has to be digital, and embracing the reality of human experience doesn't mean resisting change. In chapters explor
