Fully revised and updated third editionA Practical Guide to Using Repo Master Agreements is the essential book for all who need to know about the international repo market and its products, the import
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has
Luck We can't see it or touch it, but we can feel it. We all know it when we experience it. It's an obvious description of obvious events. But does it go deeper than this? And if it goes deeper, does
Dealing with probate comes at a difficult time when a stressful legal process is particularly unwelcome. Probate can certainly appear daunting in its complexity and can be expensive in solicitors' fee
Trading the Betfair/sporting markets in-play is rapidly growing in popularity thanks to the increased sporting coverage available on many different satellite and cable channels. Many people start by
A stop order is an essential tool used for money management and risk limitation, but for many investors and traders it is not terribly well understood.- Do you know how to apply stop orders effectivel
Commodities make the world go around. They feed, drive and help manufacture a plethora of everyday items. In 2007/08 the world's population witnessed the commodity story reaching epic proportions. Ri
The essential companion for landlords Letting property can be financially rewarding, but to be successful landlords must grapple with finance, tax and business decisions, human relationships, and wi
Candlesticks charts, although originating in Japan, now play an important role in technical analysis worldwide. Now, for the first time in English, this book presents the next stage of candlestick an
The whole business world, particularly the world of branding, marketing and communications, is in disorder following the credit-turned-economic crisis. Traditional models are questioned if not discard
Most people imagine that you're born lucky or you get lucky. Max Gunther shows you how you get lucky. The fact is that some people really are luckier than others and not by accident. Lucky people ar
Richard W. Schabacker's great work, Technical Analysis and Stock Market Profits, is a worthy addition to any technical analyst's personal library or any market library. His "pioneering research" repr
Max Gunther provides revealing insights into the intriguing world of big money as he recounts the spectacular success stories of 15 men who made it to the very, very top. ?
Now fully revised and updated, The Beginner's Guide to Financial Spread Betting provides an essential grounding in the basic principles of spread betting. Spread betting was once the domain of instit
Every day the sun rises on the horizon there are some traders who make a fortune. It seldom happens but it does happen, as the names of William Eckhardt, Ed Seykota, Jim Simons, and many others remin
Corporate actions have been sidelined for too long and deserve to be treated with more respect. No type of investment security can be fully understood without knowledge of its corporate actions. They
As the prospect of a hung parliament looms large, our political protagonists can learn much from the politics and personalities of the past. Mark Oaten's story of coalition government begins in the 18
We are constantly being told that we are on the cusp of a cashless society. The financial services industry would certainly like to see it that way. We are being enticed with contactless cards, mobile
