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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!

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Philip Kotler/ Hermawan Kartajaya/ Den Huan Hooi (2)
Philip Kotler , Hermawan Kartajaya , Hooi Den Huan ,任立中-審訂 , 駱少康-校閱 (1)

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5筆商品,1/1頁
Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers

1.Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers

作者:Den Huan Hooi; Hermanwan Kartajaya; Philip Kotler  出版社:World Scientific Pub Co Inc  出版日:2019/02/28 裝訂:平裝
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppor
定價:1540 元, 優惠價:1 1540
無庫存,下單後進貨(到貨天數約30-45天)
Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers
滿額折

2.Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers

作者:Philip Kotler; Hermawan Kartajaya; Den Huan Hooi  出版社:World Scientific Pub Co Inc  出版日:2017/01/01 裝訂:平裝
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a
定價:952 元, 優惠價:9 857
無庫存,下單後進貨(採購期約4~10個工作天)
Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers
滿額折

3.Marketing for Competitiveness ─ Asia to the World! In the Age of Digital Consumers

作者:Philip Kotler; Hermawan Kartajaya; Den Huan Hooi  出版社:World Scientific Pub Co Inc  出版日:2017/01/30 裝訂:精裝
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a
定價:1870 元, 優惠價:9 1683
無庫存,下單後進貨(採購期約4~10個工作天)
Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers
滿額折

4.Asian Competitors Case Book ― Marketing for Competitiveness in the Age of Digital Consumers

作者:Den Huan Hooi; Hermanwan Kartajaya; Philip Kotler  出版社:World Scientific Pub Co Inc  出版日:2019/02/28 裝訂:精裝
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppor
定價:3250 元, 優惠價:95 3088
無庫存,下單後進貨(到貨天數約45-60天)
數位消費時代之競爭力行銷

5.數位消費時代之競爭力行銷

亞洲是全球人口最密集的地區,擁有世界超過60%以上的人口。高度的經濟成長以及擴增的年輕中產階級使得亞洲成為一個有利可圖的市場。本書期望在此區域成功經營企業的行銷人員必須要徹底了解亞洲市場變化的內幕。 首先說明亞洲總體環境的變化,尤其是快速發展的數位科技。接著討論新浪潮行銷時代下如何成功應用不同的行銷思維;行銷的核心概念如何轉變;以及數位科技如何將行銷策略、戰術和價值變得水平化。最後,介紹亞洲廠商如
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