Denis McQuail’s major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defi
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essa
Identifying the three major stakeholders concerned with political news to be the news producers, government and politicians, and the public, Graber (U. of Illinois at Chicago, US), McQuail (U. of Amst
The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary additi