Scientific Advertising
Scientific Advertising
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  • Much about consumerism is the same today as it has been for almost the whole of civilization. One aspect that has remained the same is advertising. The specific methods of advertising have changed from newspapers to billboards to the internet, but the goals and techniques of advertising have remained almost the same. Now you can read about advertising from the early 20th century in Claude Hopkins’ Scientific Advertising.

    Advertising has always served the same purpose: to make sales. In his book, Hopkins outlines the best techniques to take advantage of consumer behavior and make the best decisions for your business. Some of these techniques include:
    • Individuality
    • Salesmanship
    • Headlines
    • Art in advertising
    • Use of samples
    • Psychology
    • And more!

    This book is a must read for anyone involved in business, from personal company owners to corporate salesmen and CEOs to students majoring in business or communication. With this new edition of Scientific Advertising, you too can learn the best way to guarantee successful advertising and help your company or business reap the benefits!
  • Claude C. Hopkins is considered one of the greatest pioneers in direct marketing and advertising. He worked for a variety of companies and advertisers including Bissell Carpet Sweeper Company, Swift & Company, and Lord & Thomas advertisers. He is sometimes credited with the popularity of tooth brushing due to his advertising campaign for Pepsodent. Hopkins eventually retired from Lord & Thomas as president and chairman, and went on to write two books, Scientific Advertising (1923) and his autobiography, My Life in Advertising (1927).
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