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魅麗。花火原創小說66折起
Life Finds a Way ― What Evolution Teaches Us About Creativity
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Life Finds a Way ― What Evolution Teaches Us About Creativity

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How the principles of biological innovation can help us overcome creative challenges in art, business, and science

In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection--instead, "progress" is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso's forty-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur's grasping claw into a condor's soaring wing. By understanding these principles, we can also better realize our own creative potential to find new solutions to adversity.

Ultimately, Life Finds a Way offers a new framework for the nature of creativity, enabling us to better adapt, grow, and change in art, business, or science--that is, in life.

作者簡介

Andreas Wagner is a professor and chairman at the Department of Evolutionary Biology and Environmental Studies at the University of Zurich and an external professor at the Santa Fe Institute. He is also the author of four books on evolutionary innovation. He lives in Zurich, Switzerland.

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定價:100 1050
無庫存,下單後進貨
(到貨天數約30-45天)

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