There are formulas for things that exist. But what about formulas for the things that don’t exist? Increasingly the traditional ways of making our path in this world are irrelevant and there comes a point when only you can decide the next step.
Most books of entrepreneurs and businesses are reflections with 20:20 hindsight and rose-coloured glasses. They’re written when success is a sure thing, when everything seemed like a perfect decision, or a perfect lesson. This is not that book. Jodie Fox shares her rollercoaster journey cofounding global fashion business Shoes of Prey. She charts its rapid rise and then fall, what it felt like at ground zero, and the critical decisions she made along the way, when there was no chart to follow. Packed with invaluable life lessons and tips, readers will be centre-stage in the unchartered rise of a global fashion business.