Direct Selling Success: From Amway To Zombies
- ISBN13：9781119594550
- 出版社：John Wiley & Sons Inc
- 作者：Gage
- 裝訂／頁數：平裝／304頁
- 規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
- 出版日：2019/07/03
商品簡介
This is the sequel to the worldwide bestseller How to Build a Multi-Level Money Machine (MLMM) which is a textbook for anyone in the direct selling and network marketing business. The direct selling industry has experienced generally strong growth for more than 50 years. In 2017, it hit a record $189.6 billion in global retail sales. These sales were generated by 116 million independent distributors.
Since the last update of MLMM, there have been significant changes in the business, strongly impacting those involved. They include:
- Seriously increased regulatory oversight, due to consent decrees signed by companies like Herbalife, Vemma and others. It’s much trickier and harder to make simple product or income claims now, and distributors are hungry for info on how to do this.
- Widespread public acceptance of the business model, with industry companies now buying naming rights for sports arenas, and sponsoring major league clubs. Investors like Warren Buffet, authors like Robert Kiyosaki, and publications like FORBES now all promote the business.
- The millennial culture is all about “side hustles,” and this has filtered into other age demographics. Many more people are involved in and considering the business. I believe the new book has the potential to be the What Color is Your Parachute in this space for many years to come.
- Social media marketing has made monumental changes in the ways people are prospected and recruited into the business. There are millions of distributors starving for content on how to do this effectively.
作者簡介
Randy Gage (Miami Beach, FL; www.randygage.com) is the author of eleven books translated into 25 languages, including the New York Times bestsellers, Risky Is the New Safe and Mad Genius. Randy is an accomplished marketer, having sold millions of dollars worth or his own books and learning resources, and literally billions of dollars worth for his clients and protégées. He has spoken to more than 2 million people across more than 50 countries and is a member of the Speakers Hall of Fame and the Direct Selling Hall of Fame.
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