Make Your Own Damn Cheese ― Understanding, Navigating, and Mastering the 3 Mazes of Success

Make Your Own Damn Cheese is an engaging read that feeds off of the success of Spencer Johnson's New York Times bestseller Who Moved My Cheese, and Deepak Malhotra's ensuing response and Wall Street Journal bestseller, I Moved Your Cheese. Much deeper and far more edifying than a collection of platitudes or lighthearted fable, Make Your Own Damn Cheese is the kind of read that people love—especially those who enjoyed the first two tales of mazes and mice who conquer their fears and learn to adapt. This new twist on the beloved fable adapts Dr. Chuback's personal advice and wisdom that is practical, directly applicable, highly motivational, and leads to personal awareness and real-world achievement.

Make Your Own Damn Cheese is short, quick, and effective. Dr. Chuback makes indirect but obvious reference to the first two books and states a case for self-reliance, entrepreneurship, and self-determination. The seven main characters are fashioned after major players in the history of personal development: Earl Nightingale, Napoleon Hill, Jim Rohn, Bob Proctor, Brian Tracy, Dennis Waitley, and Price Pritchett. In this variation, a young mouse seeking happiness and freedom (Earl), is guided by an elderly mouse (Napoleon) who brings him deep into a maze to be taught by other learned mice (Jim, Brian, Bob, Price, and Dennis). There, he learns what cheese really is and why it is important, and he also learns that he is really a human being and not a mouse at all—he has the power of choice, free will, and decision-making. He is joyfully astonished to learn that he does not have to spend his life chasing cheese—he learns to make his own damn cheese!