Using Artificial Intelligence in Marketing ― How to Harness Ai and Maintain the Competitive Edge
- ISBN13:9780749483395
- 出版社:Kogan Page Ltd
- 作者:Katie King
- 裝訂/頁數:平裝/240頁
- 規格:23.5cm*15.9cm*1.9cm (高/寬/厚)
- 出版日:2019/02/28
商品簡介
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, ensuring that an efficient and sustainable AI marketing strategy is in place throughout a business is essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.
Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI in any industry. Woven with cutting edge interviews and case studies including PwC, Reiss and Gartner, this book is an essential read for every 21st century marketer.
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