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Junior ― Writing Your Way Ahead in Advertising
- ISBN13：9781576879122
- 出版社：Powerhouse Books
- 作者：Thomas Kemeny
- 裝訂／頁數：精裝／172頁
- 規格：22.9cm*15.9cm*2.5cm (高/寬/厚)
- 出版日：2019/02/26
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This book is not a retrospective from some ad legend. This is not a book for clients or our bosses. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. Superstars who've been working for several decades. They have stories from the old days when people could start in the mailroom. They're sagely CDs or ECDs. They are talented.
That's been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to work at some of the best agencies in the world despite these shortcomings.
Hi. I'm Thomas.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. Superstars who've been working for several decades. They have stories from the old days when people could start in the mailroom. They're sagely CDs or ECDs. They are talented.
That's been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to work at some of the best agencies in the world despite these shortcomings.
Hi. I'm Thomas.
作者簡介
Thomas Kemeny is an award-winning blah blah blah. He is humbled daily by people who are smarter, funnier and younger than he is. www.thomaskemeny.com
Jeff Goodby, along with his friend Rich, started Goodby Silverstein & Partners. Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint. He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote "got milk?" He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club. In 2006 he was inducted into the Advertising Hall of Fame. He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility. Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn't know about.
Jeff Goodby, along with his friend Rich, started Goodby Silverstein & Partners. Jeff grew up in Rhode Island and graduated from Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney, whom he still thinks of as his mentor, at Ogilvy & Mather. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint. He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable. And yes, Jeff was the guy who originally wrote "got milk?" He is also a director, and two of his commercials were selected to be among the top 30 advertising films of the 1990s by The One Club. In 2006 he was inducted into the Advertising Hall of Fame. He continues to believe that his success is a happy confluence of his mother, a painter; his father, a Wharton graduate; and his family, a constant reminder of irony and humility. Jeff lives in Oakland, California, with his family, a dog, a cat, a rabbit, three horses and probably some other things he doesn't know about.
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