滿額折
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
- ISBN13：9781138737518
- 出版社：Taylor & Francis
- 作者：Thomas T. Nagle; Georg Muller
- 裝訂／頁數：平裝／331頁
- 規格：25.6cm*18cm*1.8cm (高/寬/厚)
- 版次：6
- 出版日：2018/08/07
相關商品
商品簡介
作者簡介
目次
商品簡介
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
作者簡介
作者：Thomas T. Nagle
現職：Deloitte Consulting
作者：Georg Muller
現職：Deloitte Consulting
現職：Deloitte Consulting
作者：Georg Muller
現職：Deloitte Consulting
目次
Ch 1 Strategic Pricing
Ch 2 Economic Value
Ch 3 Price and Value Communication
Ch 4 Price Structure
Ch 5 Pricing Policy
Ch 6 Price Level
Ch 7 Price Competition
Ch 8 Measurement of Pricing Sensitivity
Ch 9 Financial Analysis
Ch10 Specialized Strategies
Ch11 Creating Strategic Pricing Capability
Ch12 Ethics and the Law
Ch 2 Economic Value
Ch 3 Price and Value Communication
Ch 4 Price Structure
Ch 5 Pricing Policy
Ch 6 Price Level
Ch 7 Price Competition
Ch 8 Measurement of Pricing Sensitivity
Ch 9 Financial Analysis
Ch10 Specialized Strategies
Ch11 Creating Strategic Pricing Capability
Ch12 Ethics and the Law
您曾經瀏覽過的商品
購物須知
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。