Gdpr For Dummies
- ISBN13：9781119546092
- 出版社：John Wiley & Sons Inc
- 作者：Dibble
- 裝訂／頁數：平裝／464頁
- 規格：24.1cm*16.5cm*2.5cm (高/寬/厚)
- 出版日：2019/11/25
商品簡介
How your small business can easily comply with the new data protection and privacy laws and avoid fines of up to $27M. GDPR FD sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations. These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU. Discover how GDPR applies to your business in the context of marketing, employment, providing your services and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. This book guides you through:
- The territorial scope of GDPR and whether it applies to you and to what extent
- The increased sanctions and other consequences of non-compliance
- What constitutes personal data and what constitutes special category data
- How to gain consent for online and offline marketing
- How to put in place your Privacy Policy
- How to be compliant when transferring data internationally
- Whether you need to appoint a Data Protection Officer
- Essential data security practices
- What to do if you discover a data breach and how to report it to the regulatory authorities in order to avoid being fined
- GDPR for employers
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