The Murdoch Method ― Observations on Rupert Murdoch's Management of a Media Empire
- ISBN13：9781978641167
- 出版社：Audible Studios on Brilliance audio
- 作者：Irwin Stelzer; Greg Wagland (NRT)
- 裝訂：有聲書
- 規格：17.1cm*13.3cm*1.3cm (高/寬/厚)
- 版次：MP3 UNA
- 出版日：2018/07/03
商品簡介
Following Murdoch's journey from a small-town newspaperman to a globe-dominating media mogul, a clear-eyed examination of Rupert Murdoch's business philosophies and management techniques, from a key advisor of 35 years.
After having worked closely with the legendary media titan for 35 years, Irwin Stelzer is uniquely positioned to evaluate Murdoch's media empire through periods of rapid expansion and acquisitions, times of financial and regulatory stress, and political battles in Britain and America. Stelzer helped plan important company conclaves and assisted with Murdoch's speeches, at least one of which was responsible for having News Corp barred by the Chinese regime from doing business in that country.
Here are the philosophies on how Rupert approaches and values deals, whether stalking the Wall Street Journal for decades before pouncing or "over-paying" for everything from Fox Studios to NFL rights; how he copes with regulatory constraints; and how he wins some and loses some, must notably MySpace. The Murdoch Method is the sum total of the management techniques that grew out of Rupert's attitudes and conceptions, taking him from a struggling newspaper in an out-of-the-way town in Australia to running a globe-dominating media enterprise.
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