Beyond Bullet Points ― Using Powerpoint to Tell a Compelling Story That Gets Results
- ISBN13：9781509305537
- 出版社：Microsoft Pr
- 作者：Cliff Atkinson
- 裝訂／頁數：平裝／352頁
- 規格：23.5cm*19.7cm*1.9cm (高/寬/厚)
- 版次：4
- 出版日：2018/04/07
商品簡介
Unlock the amazing story buried in your presentation–and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2016, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations–and your business impact!
作者簡介
Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent?communications consultant to leading attorneys and Fortune 500 companies. He crafted the presentation that persuaded a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005, which Fortune magazine called “frighteningly powerful.”
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Cliff’s bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of Amazon.com, and has been published in four editions and translated into a dozen languages including Chinese, Korean, and Russian. This book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, SC Johnson, Chevron, Toyota, Del Monte, Nestle, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, the American Bar Association and the United Nations International Criminal Tribunal.
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Cliff’s work has been featured in The New York Times, Los Angeles Times, Wall Street Journal, and Fox News.?Cliff received his B.A. in English and journalism from Baylor University in Texas and his M.B.A. from Richmond, The American International University in London. After serving as a captain in the U.S. Air Force, he held marketing positions for start-up companies and then launched his own business as a full-time communications consultant in 2001. He currently resides in New York City.
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