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Spark ─ The Insight to Growing Brands
- ISBN13：9788193355220
- 出版社：S & S India
- 作者：Paddy Rangappa
- 裝訂／頁數：精裝／208頁
- 規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
- 出版日：2018/01/09
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商品簡介
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.
Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:
— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:
— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
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