EXPLORING THE HOSPITALITY INDUSTRY

■ 本書優點特色
新版特色:
Exploring the Hospitality Industry, Third Edition, features:
●Updated trends to reflect current directions of the industry.
●Updated facts and figures include corporate financial data, sourcing foods locally, cruise forecasts, hotel and lodging data, and more.
●New individuals share their stories and career paths in this edition.
●New corporate profiles such as MGM Resorts, Carnival Cruise Lines, and Bloomin’ Brands, Inc. have been added.
●Learning outcomes help readers focus on the main points of each chapter and guide student learning of the concepts.
●New review questions, Internet exercises, and activities are included.

圖書特色:
Exploring the Hospitality Industry provides a realistic look at the many varied segments of the hospitality industry with outstanding chapter features that let students:
●Learn about the skills, challenges, and realities of careers in each segment of the industry through the Career Information features that describe career opportunities along with related Web sites.
●Explore potential career paths, such as managed services, the beverage industry, club management, gaming, and more through the Career Paths features in each chapter.
●Gain first-hand knowledge from others involved in the industry.
。Quotes from other hospitality students and practicing professionals offer personal perspectives about the industry.
‧NEW! New individuals share their stories and career paths in this edition.
。Corporate profiles provide overviews of leading corporations of excellence.
‧NEW! New corporate profiles such as MGM Resorts, Carnival Cruise Lines, and Bloomin’ Brands, Inc. have been added.
。“Introducing…” features describe the careers and work of successful industry practitioners.
。Case studies challenge students to address real-world situations and recommend appropriate action.
●Identify and analyze the latest trends, issues, and challenges that will have a significant affect on hospitality in the future.
。NEW! The trends are updated to reflect current directions of the industry.
。NEW! Updated facts and figures include corporate financial data, sourcing foods locally, cruise forecasts, hotel and lodging data, and more.

Give students learning tools to understand, reinforce, and master course material
●NEW! Learning outcomes help readers focus on the main points of each chapter and guide student learning of the concepts.
●Chapter summaries related to the learning outcomes let students review the main points of each chapter.
●Bold key words and concepts help readers hone in on the various chapter topics.
●Check your knowledge features encourage students to answer questions relevant to the material covered every few pages.
●Learning outcome-based and critical thinking review questions related to SCANS (Secretary’s Commission on Achieving Necessary Skills) provide excellent reviews of important aspects of the text.
●A full Glossary explains the meaning of special words throughout the text.
●NEW! New review questions, Internet exercises, and activities are included.

Encourage students to take their knowledge of the industry further
●Internet exercises invite students to visit Web sites for answers to specific, relevant-to-hospitality questions.
●Apply Your Knowledge questions offer students the chance to see how to use what they’ve learned.

■ 內容簡介
For Introduction to Hospitality courses
Empower tomorrow’s hospitality leaders with a visually appealing, easy, and engaging introduction to the exciting opportunities in the many varied segments of the industry
Exploring the Hospitality Industry helps students advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing manner using engaging features to facilitate the learning process. Less theoretical and more industry-relevant than most texts in the field, it emphasizes the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels to cover all facets and segments of the industry, it includes new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment. The focus on sustainability features case studies on practitioners and corporations that engage and involve reads as they explore the trends in this ever-growing field.

 

Ch1: Hospitality Spirit
Ch2: Tourism
Ch3: Characteristics of Tourism
Ch4: Lodging
Ch5: Lodging Operations
Ch6: Cruising
Ch7: Restaurants
Ch8: Restaurant Operations
Ch9: Managed Services
Ch10: Beverages
Ch11: Clubs
Ch12: Theme Parks and Attractions
Ch13: Gaming Entertainment
Ch14: Meetings, Conventions, and Expositions
Ch15: Special Events