滿額折
Proven Strategies In Competitive Intelligence: Lessons From The Trenches
- ISBN13：9780471401780
- 出版社：John Wiley & Sons Inc
- 作者：Society Of Comp
- 裝訂／頁數：精裝／352頁
- 出版日：2001/03/01
相關商品
商品簡介
作者簡介
目次
商品簡介
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
作者簡介
JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center.
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org
STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals.
With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org
目次
Preface: Corporations Get Smart (S. Miller).
Introduction: Competitive Intelligence--Lessons from the Trenches (J. Prescott).
COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.
Competitive Intelligence at Procter & Gamble (J. Pepper).
Shaping a Corporate Competitive Intelligence Function at IBM (L. Behnke & P. Slayton).
CI and KM Convergence: A Case Study at Shell Services International (B. Breeding).
Competitive Intelligence at Lexis-Nexis (H. Gieskes).
CI at Avnet: A Bottom-Line Impact (J. Hovis).
Competitive Intelligence at Xerox (J. Vezmar).
NutraSweet Faces Competition: The Critical Role of Competitive Intelligence (R. Flynn).
Competitive Intelligence at Motorola (R. Galvin).
Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation (L. Kennedy).
Understanding the Competition: The CEO's Perspective (M. Downham, et al.).
Developing a World-Class CI Program in Telecoms (S. Marceau & K. Sawka).
Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm (A. Berger).
Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study (J. Prescott, et al.).
Organizing the Competitive Intelligence Function: A Benchmarking Study (C. Lackman, et al.).
"TAP-IN" to Strategic and Tactical Intelligence in the Sales and Marketing Functions (C. Miree & J. Prescott).
Key Intelligence Topics: A Process to Identify and Define Intelligence Needs (J. Herring).
COMPETITIVE TECHNICAL INTELLIGENCE.
Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace (F. Tessun).
CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities (T. Budd).
Benchmarking the "External Technology Watching" Process: Chevron's Experience (D. Ransley).
Past, Present, and Future Directions for Technical Intelligence (W. Rosenkrans).
Starting a Competitive Technical Intelligence Function: A Roundtable Discussion (P. Bryant, et al.).
Appendix: CI-Focused Organizations Referred to in This Book.
Index.
About the Editors.
Introduction: Competitive Intelligence--Lessons from the Trenches (J. Prescott).
COMPETITIVE BUSINESS INTELLIGENCE: CORPORATE CASE STUDIES.
Competitive Intelligence at Procter & Gamble (J. Pepper).
Shaping a Corporate Competitive Intelligence Function at IBM (L. Behnke & P. Slayton).
CI and KM Convergence: A Case Study at Shell Services International (B. Breeding).
Competitive Intelligence at Lexis-Nexis (H. Gieskes).
CI at Avnet: A Bottom-Line Impact (J. Hovis).
Competitive Intelligence at Xerox (J. Vezmar).
NutraSweet Faces Competition: The Critical Role of Competitive Intelligence (R. Flynn).
Competitive Intelligence at Motorola (R. Galvin).
Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation (L. Kennedy).
Understanding the Competition: The CEO's Perspective (M. Downham, et al.).
Developing a World-Class CI Program in Telecoms (S. Marceau & K. Sawka).
Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm (A. Berger).
Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study (J. Prescott, et al.).
Organizing the Competitive Intelligence Function: A Benchmarking Study (C. Lackman, et al.).
"TAP-IN" to Strategic and Tactical Intelligence in the Sales and Marketing Functions (C. Miree & J. Prescott).
Key Intelligence Topics: A Process to Identify and Define Intelligence Needs (J. Herring).
COMPETITIVE TECHNICAL INTELLIGENCE.
Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace (F. Tessun).
CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities (T. Budd).
Benchmarking the "External Technology Watching" Process: Chevron's Experience (D. Ransley).
Past, Present, and Future Directions for Technical Intelligence (W. Rosenkrans).
Starting a Competitive Technical Intelligence Function: A Roundtable Discussion (P. Bryant, et al.).
Appendix: CI-Focused Organizations Referred to in This Book.
Index.
About the Editors.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。