90折
According To Kotler ─ The World's Foremost Authority On Marketing Answers Your Questions
- ISBN13：9780814472958
- 出版社：Amacom Books
- 作者：Philip Kotler
- 裝訂／頁數：平裝／168頁
- 規格：22.2cm*15.2cm*1.9cm (高/寬/厚)
- 出版日：2005/05/06
定 價：NT$ 665 元
優惠價：90 折 599 元
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可得紅利積點：17 點
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商品簡介
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts.
作者簡介
Philip Kotler is one of the world’s foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of many influential books, including Marketing Management and Kotler on Marketing. He lives in Evanston, Illinois.
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