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Knowledge For Generations: Wiley And The Global Publishing Industry, 1807-2007
- ISBN13：9780471757214
- 出版社：John Wiley & Sons Inc
- 作者：Wiley
- 裝訂／頁數：精裝／568頁
- 出版日：2008/01/03
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作者簡介
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商品簡介
A lively history of one of America's oldest publishing houses, published in conjunction with Wiley's bicentennial
Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must-read for anyone interested in the history of publishing.
Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must-read for anyone interested in the history of publishing.
作者簡介
Robert E. Wright (Abington, PA) is a Clinical Associate Professor of Economics at New York University's Stern School of Business. He is the coauthor, with George David Smith, of Mutually Beneficial (0-8147-9397-5), among other books. Timothy C. Jacobson (Staunton, VA) is an author and editor who founded Chicago Times magazine.
目次
Chapter 1. Family Craft and Business: Evolution 1807–2007.
Chapter 2. Charles Wiley: Bookman of the “Literary Republic” 1807–1826.
Chapter 3. John Wiley: Foundations 1826–1865.
Chapter 4. And Sons: Transition to Modern Publishing 1865–1925.
Chapter 5. The Cousins: Conservative Change During the Fourth Generation 1925–1956.
Chapter 6. William Bradford Wiley: The Transition to Professional Management 1957–1979.
Chapter 7. A Turbulent Decade: Experimentation and Survival 1979–1989.
Chapter 8. Renaissance: Rebirth as a Global Company 1989–2002.
Chapter 9. Directions.
Chapter 2. Charles Wiley: Bookman of the “Literary Republic” 1807–1826.
Chapter 3. John Wiley: Foundations 1826–1865.
Chapter 4. And Sons: Transition to Modern Publishing 1865–1925.
Chapter 5. The Cousins: Conservative Change During the Fourth Generation 1925–1956.
Chapter 6. William Bradford Wiley: The Transition to Professional Management 1957–1979.
Chapter 7. A Turbulent Decade: Experimentation and Survival 1979–1989.
Chapter 8. Renaissance: Rebirth as a Global Company 1989–2002.
Chapter 9. Directions.
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