英語綜合教程 4（簡體書）

《英語綜合教程4》內容簡介：《英語》系列教材為普通高等教育“十一五”國家級規劃教材，供高職高專英語專業使用。《綜合教程》是這套系列教材的主干教材之一，分為基礎階段和專業階段，其中基礎階段共有3冊，專業階段1冊。《英語綜合教程4》為第四冊，適用于高職高專英語專業第四學期教學使用。《英語綜合教程4》共8個單元，每單元分為兩部分（課文A部分和課文B部分）。課文A部分包括課文、閱讀理解練習、口語實踐、詞匯和結構、翻譯、寫作及聽寫練習。課文B部分包括課文、閱讀理解、詞匯練習等。每單元還配有趣味閱讀，供學生欣賞。本教材配有教師用書及磁帶。

Unit 1 Business Ethics
Text A Ethics in the Workplace
Text B Developing an Ethical Culture
Time For Fun

Unit 2 Innovation and Market
Text A Compete Through Innovation
Text B Market Research
Time For Fun

Unit 3 Business Negotiation
Text A Negotiation: Solving Problems
Text B Negotiation Tactics
Time For Fun

Unit 4 Human Resources Management
Text A Human Resources Management
Text B HR Is a Calling
Time For Fun

Unit 5 Managing Activities
Text A Managing People or Managing Activities
Text B The Functions of Management
Time For Fun

Unit 6 The Trust Factor
Text A Cultivating the Trust Factor in Business
Text B When Does One Good Deed
Deserve Another?
Time For Fun

Unit 7 Behavioral Differentiation
Text A Differentiating Yourself Through Behavior
Text B Creating Differentiated Goods and
Services Customers Want
Time For Fun

Unit 8 Project Management
Text A Project Management
Text B The Project Management Triangle
Time For Fun
Vocabulary
Phrases