China CEO ─ Voices of Experience from 20 International Business Leaders
- ISBN13:9780470821923
- 出版社:JOHN WILEY & SONS;LTD
- 作者:JUAN ANTONIO
- 裝訂/頁數:平裝/250頁
- 規格:22.2cm*15.2cm*2.5cm (高/寬/厚)
- 出版日:2006/02/24
商品簡介
Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.
作者簡介
Laurie Underwood, a 14-year journalist in greater China, is director of communications and publications for the American Chamber of Commerce in Shanghai. AmCham Shanghai ranks among the two largest American chambers in Asia.
目次
Introduction: Opportunity and Challenge.
Chapter 1. Qualities of a Successful International Manager in China.
Chapter 2. Managing Chinese Employees.
Chapter 3. Working with Business Partners.
Chapter 4. Communicating with Headquarters.
Chapter 5. Facing Competitors.
Chapter 6. Battling Intellectual Property Rights Infringers.
Chapter 7. Winning Over Chinese Consumers.
Chapter 8. Negotiating with the Chinese Government.
Chapter 9. Living in China.
Chapter 10. Conclusion.
Appendix: Research Methodolgy.
Index.
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