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The Go-giver Influencer ─ A Little Story About a Most Persuasive Idea
- ISBN13：9781591846376
- 出版社：Portfolio
- 作者：Bob Burg; John David Mann
- 裝訂／頁數：精裝／176頁
- 規格：21cm*13.3cm*1.1cm (高/寬/厚)
- 出版日：2018/04/10
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From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first.
The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.
Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.
At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of their mentor's philosophy: The Five Secrets of Ultimate Influence.
The story ends in a way that surprises everyone -- and with lessons we can all apply to our efforts to influence and persuade others.
The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.
Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive.
At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of their mentor's philosophy: The Five Secrets of Ultimate Influence.
The story ends in a way that surprises everyone -- and with lessons we can all apply to our efforts to influence and persuade others.
作者簡介
Bob Burg and John David Mann are the coauthors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader. A former top sales professional, Burg is a sought-after conference speaker and the author of Endless Referrals. Mann is the New York Times bestselling coauthor of Flash Foresight, The Red Circle, and Among Heroes.
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