The High Roller Experience ─ How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

ISBN13：9781259862953
出版社：McGraw-Hill
作者：David Norton
裝訂／頁數：精裝／213頁
規格：24.1cm*16.5cm*1.9cm (高/寬/厚)
出版日：2017/09/01
關鍵字： The High Roller Experience ─ How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience、 The、 High、 Roller、 Experience、 How、 Caesars、 and、 Other、 World、 Class、 Companies、 Are、 Using、 Data、 to、 Create、 an、 Unforgettable、 Customer、 McGraw-Hill、 David Norton、外文書、 General management、

杜威圖書分類： General management

定價：NT$ 980 元

優惠價：90 折 882 元

無庫存，下單後進貨(到貨天數約30-45天)

可得紅利積點：26 點

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商品簡介

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach

Walking through Caesars in Las Vegas may seem like a dream. Behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience.

In The High-Roller Experience, one of today’s top marketers reveals how he collected and used data to identify and quantify brand-building opportunities. David Norton offers critical insights into analytics, CRM, and loyalty programs and then takes you through the process of developing leadership and organizational processes required to create a customer-centric and data-informed business.

作者簡介

David Norton joined Harrah’s Entertainment in October of 1998 when the company consisted of 15 properties and had revenue of $1 billion; within ten years, the company had nearly tripled to 40 properties and grown revenue ten-fold. In his current role as Chairman and CMO of GALE, he is penetrating the seam between traditional agencies, consulting firms, and technology providers to develop data-informed strategic insights that help to transform the trajectory of clients’ businesses.