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尹丕安主編的《專業碩士英語教程》共12個單元，編寫原則以實用性與拓展性為主，兼顧專業知識的擴充與外語能力的提升。書后附有每個單元的練習答案，可用于學生的課堂學習和自主學習。本書的編寫內容涵蓋科技與商貿、哲學與社會、教育與人文、機械工程、文學藝術、經濟與管理、信息技術、財經與金融等領域。每個單元的A篇和B篇分別用于精讀和泛讀，焦點分別集中于語言綜合能力的培養和專業知識的擴展。本書不僅可以作為專業碩士研究生的公共英語教材，也可以作為學術型碩士研究生的英語教材，還可供具有同等水平的學習者自主學習使用。
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目次
Unit 1 Technology and Trade
Text A EBay and the Rise of Micro-Multinationals
Text B The Global Idea Market
Unit 2 Philosophy
Text A Philosophy and Science
Text B Are Philosophers Responsible for Global Warming?
Unit 3 Education
Text A Madame Curie
Text B Alfred Nobel
Unit 4 Society
Text A Smartphones Don't Make Us Dumb
Text B Is Your Smartphone Interfering With Your Marriage?
Unit 5 Engineering
Text A An Up-and-Down Career: Roller Coaster Engineer
Text A EBay and the Rise of Micro-Multinationals
Text B The Global Idea Market
Unit 2 Philosophy
Text A Philosophy and Science
Text B Are Philosophers Responsible for Global Warming?
Unit 3 Education
Text A Madame Curie
Text B Alfred Nobel
Unit 4 Society
Text A Smartphones Don't Make Us Dumb
Text B Is Your Smartphone Interfering With Your Marriage?
Unit 5 Engineering
Text A An Up-and-Down Career: Roller Coaster Engineer
書摘/試閱
Unit 1 Technology and Trade
Text A EBay and the Rise of Micro-Multinationals
Small international businesses are flourishing on the back of new technology， and becoming more multinational than much larger international corporations.
Wandering through the airports of the world， weary travellers may well have noticed the regular HSBC ads forecasting the business trends of our changing world. One of the advertising series， echoed in a well-aired TV commercial， depicts that North American staple: the kids’ lemonade stand. This stand， however， is unlike the normal run-of-the-mill one: it seems the young entrepreneur behind it accepts three major currencies， not just the local one. As the tagline argues， “In the future， even the smallest business will be multinational.”
While HSBC is clearly trying to show itself as a forward-looking， visionary bank， the reality is that， in one instance at least， such a future is already upon us. That is because new communication and web-enabled technologies are already bringing the world to the virtual lemonade stands of the smallest entrepreneurs.
These small and micro-enterprises are able to complement their traditionally locally-focused retail skills with the latest technologies， allowing them to access global markets with much lower entry barriers. Not only are they able to accept several currencies， but they can effectively pitch their lemonade stand anywhere a willing consumer is located and become a trusted exporter.
Text A EBay and the Rise of Micro-Multinationals
Small international businesses are flourishing on the back of new technology， and becoming more multinational than much larger international corporations.
Wandering through the airports of the world， weary travellers may well have noticed the regular HSBC ads forecasting the business trends of our changing world. One of the advertising series， echoed in a well-aired TV commercial， depicts that North American staple: the kids’ lemonade stand. This stand， however， is unlike the normal run-of-the-mill one: it seems the young entrepreneur behind it accepts three major currencies， not just the local one. As the tagline argues， “In the future， even the smallest business will be multinational.”
While HSBC is clearly trying to show itself as a forward-looking， visionary bank， the reality is that， in one instance at least， such a future is already upon us. That is because new communication and web-enabled technologies are already bringing the world to the virtual lemonade stands of the smallest entrepreneurs.
These small and micro-enterprises are able to complement their traditionally locally-focused retail skills with the latest technologies， allowing them to access global markets with much lower entry barriers. Not only are they able to accept several currencies， but they can effectively pitch their lemonade stand anywhere a willing consumer is located and become a trusted exporter.
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