Advertising ─ What Everyone Needs to Know
- 系列名:What Everyone Needs to Know
- ISBN13:9780190625894
- 出版社:Oxford Univ Pr
- 作者:Mara Einstein
- 裝訂/頁數:平裝/240頁
- 規格:21cm*14cm*1.3cm (高/寬/厚)
- 出版日:2017/08/01
商品簡介
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?
作者簡介
Mara Einstein is a Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.
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