Wilderness of Wildlife Tourism

Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American countries, Australia, India, Canada, Indonesia, Bangladesh, Malaysia, Sri Lanka, and Maldives, among others.

This new book, Wilderness of Wildlife Tourism, brings together the best voices in the field of wildlife tourism and provides a key understanding of wildlife tourism. It explores many important aspects of wildlife to date with related implications for various sectors, such as technology, education, corporations, and policymaking.

The book provides detailed examples to provide readers with current issues, including planning and development of wildlife tourism

• assessment of recreational services of natural landscapes
• destination marketing approaches for wildlife tourism
• technology adoption for marketing and conservation
• local residents’ attitude on wildlife tourism
• economic valuation of wildlife tourism
• the future of wildlife tourism

With a roster of international contributors, the book uses examples from excursions that include tigers, dolphins, birds, and more, in many areas of the world. The book makes an important contribution to research on wildlife tourism and its impact community development and conservation, especially in developing countries.

Johra Kayeser Fatima, PhD, is currently teaching at Australian National University, Canberra, Australia. Dr. Fatima regularly speaks at academic conferences around the world and shares her views on variousresearch themes, such as sustainable tourism, tourism for economic development, relationship marketing, and services marketing. She has published articles in several prestigious journals, including Tourism Analysis, Environmental Education Research, International Journal of Quality and Reliability Management,Asia Pacific Journal of Marketing and Logistic, and Social Responsibility Journal. As a key research team member, she also worked at various research institutes, including the Centre for Sustainable and Responsible Organizations, Deakin University, Australia. and the Centre for Economic and Health Convergence, McGill University, Canada. Dr. Fatima currently is a member of the American Association for Women in Higher Education, USA. She completed her PhD from the University of New South Wales, Sydney, Australia. She has more than 10 years of experience of teaching business courses in Australia and overseas at several tourism-based schools globally, in particular in Bangladesh and Australia.